3 real estate marketing lessons learned from an unlikely source

What my experience with DirecTV taught me about presentation, persistence and patience
  • DirecTV's direct mail campaign gave me reason to consider its services after ongoing denials.
  • Real estate agents can learn valuable lessons from outside the industry.

I told DirecTV to stop contacting us after we canceled because we are physically unable to continue service. The snow came close to ripping off of the dish (and parts of the roof) in early January. There’s no safe place to put it. Yet they persisted.