Gary Gold: Leads aren't clients until you meet them in person

Use text messaging and emails to sustain the relationship rather than build it

Although texting and emailing leads can be great for business, you should limit that kind of communication to clients only, not leads.

Gary Gold says the secret to turning leads into clients is meeting them in person. Once you’ve met and established a good connection, you can use texts and emails to sustain the relationship.

Don’t let the ease and speed of mobile devices make you lazy; get out there and meet your leads or you’ll lose them to an agent who will.