I have been reading about Zillow Instant Offers, and it never occurred to me to see it as an immediate threat to my business. Homebuyers and sellers have always had the option to buy or sell without the involvement of a real estate agent, but most call the agent anyway.
- New real estate technology often upsets members of the industry, but all it really does is redistribute wealth and jobs, so real estate professionals shouldn’t worry about becoming obsolete.
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