Quicken Loans’ In-House Realty wading further into real estate

New platform from country's biggest online lender will marry agents, mortgages and homebuyers

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The country’s second largest retail mortgage lender, Quicken Loans, has long worked in concert with a giant referral network of real estate agents owned by Quicken's parent company. Now the referral network, known as In-House Realty, is wading further into real estate, having recently acquired new technology from well-funded real estate startup OpenHouse. What does the company have planned for the industry? It's been mostly tight-lipped on the subject, but In-House Realty sees "unlimited possibilities" and has its eye on building an end-to-end homebuying experience, said In-House Realty CEO Doug Seabolt. Quicken Loans' mastery of online lending and In-House Realty's acquisition of property and agent-search technology could allow Quicken to become a big online real estate player almost overnight. In-House Realty's work on a new real estate platform comes two years after Quicken Loans debuted Rocket Mortgage, which the company bills as "the first end-to-end complete...