Becoming the real estate referral matchmaker in your area: A guide

  • Building a business exclusively around real estate referrals is possible if you focus on marketing and connecting.
  • Marguerite Giguere created a website celebrating her city, a podcast interviewing local celebrities and tackling local issues, and is establishing herself as Tacoma's real estate "matchmaker."
  • By understanding the agents' skills and bandwidth -- and the client's expectations -- Giguere can connect the right agent to the right client and reap the referral reward.

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

DENVER –“I don’t talk about real estate very much at all, but I do generate a lot of business from the internet,” Marguerite Giguere said today at the Real Estate Webmasters Summit. How?