Becoming the real estate referral matchmaker in your area: A guide

If you've been considering moving to a referral-based business, here's a primer on how one agent did it
  • Building a business exclusively around real estate referrals is possible if you focus on marketing and connecting.
  • Marguerite Giguere created a website celebrating her city, a podcast interviewing local celebrities and tackling local issues, and is establishing herself as Tacoma's real estate "matchmaker."
  • By understanding the agents' skills and bandwidth -- and the client's expectations -- Giguere can connect the right agent to the right client and reap the referral reward.

DENVER –“I don’t talk about real estate very much at all, but I do generate a lot of business from the internet,” Marguerite Giguere said today at the Real Estate Webmasters Summit. How?