How to use PR to become a local real estate expert

  • Share what you know online in order to become a resource for your area.
  • Identify your publics and deliver the news and information they will find most valuable.
  • Influencers who become brand advocates can be incredibly valuable for your real estate business; cultivate them carefully.

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DENVER — “If you want to be found online, you have to share what you know.” That was advice that Molly McKinley, executive vice president at Relola, shared at the Real Estate Webmasters Summit (REW Summit) in Denver this morning.