In approaching this small — but inevitable — slice of the market, agents are sometimes presented with opportunities to get their foot in the door by attending FSBO open houses or hold marketing events for FSBOs if asked. But is it a good idea?
- Collaborating with FSBOs could lead to a listing agreement and is an opportunity to generate leads, some argue.
- Others say working with FSBOs in any capacity devalues an agent's work.
- Listen to your broker and approach FSBOs with caution.