Agents looking to hitch their wagon to the right brokerage might ask about things like culture, mentorship, educational resources and tech tools — all elements that many independent brokerages have found ways to offer at the same (or even greater) level than their franchise counterparts. But what about the networking, the cross-country connections and — most importantly — the referrals? Franchises with branches across major cities are naturally equipped to refer leads to one another, a particular advantage when it comes to clients who are relocating.
- Leading Real Estate Companies of the World (LeadingRE) is a community for independent brokerages that seek national and international referrals, an annual conference and a bigger network.
- The organization has an almost 50 percent referral conversion rate compared to the industry standard of 25 percent.