Texas-based Woodlands Eco Realty broker-owner Priyanka Johri once stopped at a garage sale and started talking to the homeowners who lived there. They were moving to Chicago the next day, they said — yet for six months, their house had failed to sell. Johri asked to take a look at the home, explaining that she was a real estate agent, and then spent two and a half hours re-staging it. She refused to accept a fee when the house immediately sold.
- Talent, expertise and benevolence can effectively replace hard selling techniques in real estate.