AgentTechnology

Real Geeks acquired by Fidelity National Financial

Acquisition part of Fidelity's plan to become 'indispensable' real estate software provider
  • Fidelity bought Commissions Inc. for $200 million-plus. Now it's acquired Real Geeks.

Fidelity National Financial has agreed to acquire Real Geeks, a customer relationship management (CRM) and marketing system for real estate agents. The acquisition marks another step by Fidelity into real estate, coming after it purchased CINC (Commissions Inc.), a business platform for real estate teams, for a reported $250 million in 2016. Fidelity National Financial also owns stakes in a number of California brokerages and is looking to make investments in others across a number of states. Buying Real Geeks is part of Fidelity's plan to become the "indispensable" software provider to real estate agents, brokers and teams, said Alvaro Erize, co-CEO of CINC. Financial terms of the deal were not disclosed. While CINC is "like a race car" that requires a team to maintain and operate, Erize said, Real Geeks is like a Tesla: It's easier to pick up and can be used by a single agent. Real Geeks' platform includes a property-search website, CRM and marketing system. CINC offers t...