Broker's 'evil genius' idea shows off listing agents

@properties and Adwerx team up to automate listing ads
  • Partnering with a technology company can give brokers an edge.

Sometimes adding one plus one equals more than two — a lot more. Chicago-based independent brokerage @properties, founded in 2000, is a success story by multiple measures. But that doesn’t mean that its co-founder, Thaddeus Wong, believes the firm has to do everything for itself.