How to beat your tech competition with a UX-focus

Design-infused organizations win -- human computer interaction expert Yossi Langer explains why

SAN FRANCISCO — Amazon Alexa’s artificial intelligence is no match for Yossi Langer’s creative 6 year old, who likes to use the device to create ridiculous grocery lists — a la “Alexa, we need ‘slimy bugs’ or ‘poopy bags.'” At Hacker Connect, Langer shared how real estate apps can ensure they hit the mark on practical use and user experience (where Alexa, which can skirt by for awhile on novelty, still has some work to do).