Every agent has a story: Humanize your brokerage to elevate your team

Broker-owner of Culture Estate shows how a focus on people can change your business for the better
  • New Jersey broker's approach to creating a transparent, inspiring and agent-focused brokerage is both intensely personal and video-focused.

In every real estate agent, New Jersey broker Luis Leiva sees a history. A family. A person. “We all have one thing in common as human beings,” said Leiva, who seeks to humanize his agents over promoting his brokerage brand. “We all carry baggage.”