• 'No one ever wants to talk about the ugly side of innovation, which is that sometimes you have to make tough decisions that impact people,' said broker-owner Sarah Schnell Jones.

It’s not easy to try to disrupt an industry like real estate. Bamboo Realty was a brokerage that tried, catering first to rental clients and later experimenting with a pay-what-you-want commission deal for real estate transactions. But it looks like December’s shuttering of the Houston Bamboo office was foretelling.

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