Home shopping just got more Pinterest-ing with IdealEstate

A new website lets you search and make boards of your favorite properties nationwide
  • IdealEstate is hoping consumers will want a way to bypass both major portals for a new way to search their housing markets.
  • Portal uses Pinterest-style interface for home shoppers and agents to build, share and collect properties of interest.
  • Agents are unable to pay to be made more prominent than their competition.

IdealEstate.co founder and CEO Brody Saunders called me on the eve of his wedding in Maine to share that his creation, a nationwide Pinterest-style listing portal, was ready for its official debut. It launched last week after a few weeks in quasi-beta mode. More than 150,000 consumer users were already lined-up to have a look at this sharing-centric property search tool.