Home shopping just got more Pinterest-ing with IdealEstate

  • IdealEstate is hoping consumers will want a way to bypass both major portals for a new way to search their housing markets.
  • Portal uses Pinterest-style interface for home shoppers and agents to build, share and collect properties of interest.
  • Agents are unable to pay to be made more prominent than their competition.

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IdealEstate.co founder and CEO Brody Saunders called me on the eve of his wedding in Maine to share that his creation, a nationwide Pinterest-style listing portal, was ready for its official debut. It launched last week after a few weeks in quasi-beta mode. More than 150,000 consumer users were already lined-up to have a look at this sharing-centric property search tool.