Facebook farming: 3 steps to turning your ‘friends’ into clients

Your sphere's word-of-mouth is worth gold — use it to strengthen your credibility
  • To turn your Facebook friends into actual clients: engage, meet up for coffee weekly to ask for business and nurture your influencers.

Most new real estate agents don’t start with a long list of hot leads and client referrals. Sure, we’re naturally charismatic and have a knack for talking to people, but being voted prom queen doesn’t mean you have a viable real estate business.