What’s your email? 5 proven strategies to grow your mailing list

Consider every encounter an opportunity to grow your newsletter following, and never be afraid to take advantage of it
  • To grow a robust email list, start with a user-friendly website, offer lead magnets, leverage your social media, use offline opportunities and create an ad campaign.

Having a robust email list is certainly attractive, as it means a larger possibility of nurturing contacts and converting them into clients. That said, while obtaining valid email addresses from your target audience is quite valuable to your business, it is equally as important to know what to do with those new leads.