A few posts that advertise your listings, sing your praises or humblebrag about your ability to sell homes is a terrible way to engage your target Facebook audience — and an even worse way to get real estate leads.

  • Paying attention to Facebook’s Trending module is one of the easiest, most effective ways to keep up on the topics your audience is following.

A few posts that advertise your listings, sing your praises or humblebrag about your ability to sell homes is a terrible way to engage your target Facebook audience — and an even worse way to get real estate leads.

However, if you’re willing to put some extra time and effort into posting on topics that interest your audience, you’ll be surprised by how successful social media marketing can be.

Ryan Stewman

The “Hardcore Closer,” Ryan Stewman, recently shared a few of his cutting-edge sales methods.

One of these methods, the media marketing method, is great for real estate agents who want to generate real estate leads via Facebook.

Read on to learn how you can make this sales strategy work for you. For complete details on the media marketing method and Stewman’s other social media strategies, listen to the complete podcast below.

The problem with most real estate Facebook marketing

According to Stewman, most real estate agents approach social media marketing the wrong way.

Instead of tapping into the interests of potential clients, they relentlessly post about listings and their business in efforts to pull in real estate leads on Facebook. Unfortunately, it rarely works.

Think about it: Would you pay much attention to an endless stream of self-promoting posts? Probably not.

To get the attention of your social media audience, you can’t focus solely on what you want to sell. To set yourself up for sales through Facebook, your content must be broader and more in tune with what your audience finds engaging.

Generate real estate leads on Facebook with the media marketing method

Although engaging your social media audience with the right content might seem difficult at first, Facebook actually makes the entire process pretty simple and incredibly affordable.

Just follow Stewman’s media marketing method, and you can’t go wrong. Here it is in three easy steps:

Pay attention to trending topics

You don’t need to guess when coming up with engaging content ideas for Facebook.

Facebook’s Trending module lists the topics that currently interest your social media audience; it factors in location, friends’ timelines and more before displaying a unique list of topics, which is why it’s such a great resource for engaging content ideas.

When on a computer, you’ll see trending topics to the right of the Facebook News Feed.

Follow the 80:20 rule when posting

In essence, 80 percent of the content you post should be non-promotional content based on the audience interests you identify via the Trending module.

The remaining 20 percent of your content can be promotional in nature.

In other words, out of every five posts you make, only one should promote your real estate business.

Experience, extract and engage

When the time comes to push out a promotional post, make it count with what Stewman refers as the “E3 method.” Take a real estate experience, extract a lesson from it, and share it exponentially.

For example, you could create content covering an experience where you helped a seller get more money for their home. Include a brief lesson explaining your marketing strategy, and share it with your audience.

After that, sit back and start generating tons of hot real estate leads on Facebook!

For more information and tips on generating real estate leads on Facebook, listen to the complete podcast interview with Ryan Stewman.

Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram and Twitter.

Email Pat Hiban

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription