Give 'em what they want: 3 tips for raking in leads on Facebook

Tap into your audience’s interests to truly engage them
  • Paying attention to Facebook’s Trending module is one of the easiest, most effective ways to keep up on the topics your audience is following.

A few posts that advertise your listings, sing your praises or humblebrag about your ability to sell homes is a terrible way to engage your target Facebook audience — and an even worse way to get real estate leads.