9 ways to maximize your Facebook marketing in real estate

Create content people want to read
  • Tips to create content people want to share and target ads to specific audiences.

SAN FRANCISCO — Let’s face it: articles about appraisals, mortgages and home inspections aren’t likely to go viral online. So when Colorado real estate agent Mor Zucker considered her own social media strategy, she wanted to write something that she herself would want to read and share. She created a lifestyle blog, The Denver Ear, about things to do in Denver — events, activities, restaurants — and pushed those posts to Facebook.