Randy Zimnoch If you're a new agent interviewing at San Diego-based Realty National, make sure your first question isn't, "What are your splits?" That drives brokerage owner Randy Zimnoch crazy. Zimnoch is an agent, developer and investor who in 2012 co-founded Realty National -- sister company to FortuneBuilders, the real estate coaching and education company that was founded by Than Merrill -- and has 50 to 60 agents. In his self-published book, "The Perfect Brokerage For You: The First Step to Your Ultimate Lifestyle as a Real Estate Agent," he provides a list of 19 questions meant to guide new agents to the right brokerage and help established agents end their pattern of brokerage hopping. When searching for a brokerage to call home, agents should be asking about the company's core values above all else. The no. 1 reason most agents fail in real estate is because of a misalignment with their brokerage, argues Zimnoch. Finding one that aligns with their lifestyle and va...
- When searching for a brokerage to call home, agents should be asking about the company's core values above all else.
- Don't ask about commission off the bat.
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