Emotions, lawyers and agent objections can make a rollercoaster out of mergers and acquisitions, but there are ways to execute a flawless transaction.

Emotions, lawyers and agent objections can make a rollercoaster out of mergers and acquisitions, but there are ways to execute a flawless transaction:

  • Always have your company ready for sale.
  • Identify potential risks in agents leaving.
  • Overcome agent objections by articulating the value proposition — tools, resources, reputation — when they ask, “What’s in it for me?”
  • Remain transparent to avoid rumors.

John Aaroe, CEO of the John Aaroe Group, and Partners Trust CEO Nick Segal — who both merged with San Francisco-based indie giant Pacific Union — joined Better Homes & Gardens Real Estate CEO Sherry Chris on the Inman Connect stage to elaborate on these points and more. Watch the video to hear from the pros.

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