OpinionBrokerage

The Inman Files: Who won real estate’s earnings season?

Third quarter financial results show the growing divide between the old and new world

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

This is corporate earnings season — a window into how companies are performing compared to their competitors. The general outlook for American businesses right now is rosy, which more than anything else explains the record stock market hot streak.

As for real estate, earnings reports may begin to show the growing divide between the old and new world — a separation of the pack from those stuck in the past and a new band of leaders.

Zillow killed it, approaching the symbolic $1 billion revenue mark this year and booking its first significant net profit — $9.2 million for the third quarter.

Trying to stop Zillow is like a Huaso (Chilean cowboy) trying to lasso a SpaceX rocket ship.

Tech broker Redfin booked revenue gains to the tune of $109 million in the third quarter for a net income of $10.6 million, up from $5.7 million the year prior. That is a big deal in an age when many traditional brokers are struggling to grow profits on razor-thin margins.

Redfin showed that its upstart, tech-driven discount (giveback) model works and unlike most brokers, it can generate impressive returns. Who scares Zillow? Redfin, because it has impressive consumer traffic — often straddling the one or two position when you search for a property — but also because it has a business model that scales and gets a piece of the commission action.

5 keys to winning at lead-gen as a brokerage
How to get massive results with your in-house lead generation program READ MORE

Underestimating Redfin CEO Glenn Kelman is like miscalculating Apple CEO Tim Cook who is pushing the iconic tech company to become the first trillion-dollar business.

Side note: Another industry whipping boy is Compass CEO Robert Reffkin, who despite his many critics is stepping up to be a significant industry leader. Like most disruptive entrepreneurs, he bucks tradition, side steps “how things should be done” and is grabbing market share faster than yolk runs across a plate when the egg breaks. This week, Compass announced $100 million in funding on a $1.8 billion valuation, and outlined plans to take 20 percent of the market share in America’s top metros in the next two years.

Realtor.com also had a kick-butt showing along with other online real estate assets at News Corp. With $271 million in total revenue, “digital real estate” had a 20 percent quarter over quarter gain and posted a 42 percent jump in net income at $95 million. Don’t count Rupert Murdoch out of the real estate derby.

While online real estate seemed to jump the shark this quarter, the old school companies were more like a seniors swim class.

In fact, Re/Max did not even show up at the pool.

In lieu of posting its third quarter earnings results, Re/Max announced that the company is conducting an internal investigation into co-CEOs Dave Liniger and Adam Contos and looking into “allegations of wrongdoing in employment practices and conduct.”

Jettisoning an earnings call is like a canceling a wedding. WTF? More questions than answers, more gossip than fact and a black mark that is hard to recover from.

Realogy more than showed up for its earnings call, but the real estate powerhouse struggled in the quarter.

Reversing gains from Q2, Realogy reported $1.7 billion in revenue, but only a 2 percent increase year over year, for an overall profit of $95 million for the quarter.

It blamed externalities, not its own execution, like hurricanes and the shortage of listings.

But face it, the company is going through an executive makeover, new CEO and a completely reshuffled management team.

The darling of the old world is Keller Williams, which is short on financial details because it is not publicly traded, but again showed impressive year over growth in sales volume (16.3 percent) and a 7.3 percent increase in transactions.

2018 is shaping up to be a growth year for most American companies, many of which are investing, hiring and acquiring other firms.

The last shackles of the Great Recession have been shed.

For real estate, the competitive battles will be fierce next year with the new kids on the block delivering serious blows to the old guard.

I’m working on a new weekly email featuring my thoughts on the industry and more. Check out the last one here (It’s time to shut down RPR) Send me feedback at brad@inman.com. And if you would like this in your inbox every Friday, sign up here:

powered by Typeform

Email Brad Inman