3 digital marketing resolutions for real estate agents in 2018

Build your brand and grow your business by focusing on these 3 goals

The new year is upon us! For real estate agents, it’s time to plan, forecast and look ahead to what’s next.

A big part — if not the most important part — of preparing for your next 12 months is deciding where to put your marketing dollars. Agents know they have to reinvest their commission dollars into back into marketing in order to grow.

Some agents reinvest more, others less, but one thing is for sure — you can’t reach goals without a plan. To help you kick off the new year, we’ve put together three digital marketing resolutions to support you in making 2018 your best year yet.

Remind your sphere you’re still in business

Over 64 percent of your business comes from people you already know, according to NAR’s 2016 Profile of Home Buyers and Sellers report. It’s even important to remind the clients you helped buy or sell last month that you’re in the game for the long haul.

Many agents have a goal of making referrals their primary lead source. To reach that marketing precipice, you need to make outreach to your sphere of influence a “priority habit,” something that’s not only second nature, but automatic.

Traditionally, this has meant a lot of work, but new tools such as Ads for your Sphere from Adwerx make it easy to stay in front of those most important to your business. With just your clients’ email addresses, you can place sharp, targeted ads wherever your contacts go online.

Think of your sphere as your personal first-level LinkedIn network, a collective of connected professionals ready to recommend you.

Maximize your listings’ exposure

Your marketing plan for the new year should also include support for the listings you already have on the market. Regardless of conditions, the key to selling a home is exposure; the market needs to know about it.

It may seem like real estate portal sites are making that easy for agents today, but with multiple levels of membership and some boards holding back feeds, agents often find maximizing their listing’s exposure on portals isn’t so simple.

Targeted web advertising is a straightforward, easy-to-manage way to earn tremendous listing exposure without the complications (and competition) of the portals.
Digital listing ads from Adwerx blitz local buyers on the internet’s most frequented news and entertainment websites, not to mention Facebook and mobile browsers, boosting the property’s profile and building credibility among buyers.

Embrace mobile marketing

You don’t need to be told again about the importance of mobile but we’ll do it anyway, just to make a point: 72 percent of homebuyers use a mobile device to look for a home, according to NAR’s 2016 profile of Home Buyers and Sellers report.

If you’re not branding in a place where seven out of 10 homebuyers are, you’re not doing enough to make your 2018 goals a reality.

Moreover, investment capital has turned its eye on mobile real estate technology, backing more apps and tools to improve the homebuying process, while brokerages are becoming more tech-focused, and consumers are buying into their promises.

It’s critical in 2018 to be where where your clients are spending their time.

Regardless of your approach, ensure your strategy remains flexible. Digital marketing allows you to quickly alter messaging, shift audiences and create new ads, making it easier than ever to zero in on what resonates with your clients.

We hope that, armed with these marketing resolutions, 2018 is a landmark year for you and your business!


With over 100,000 agents served, Adwerx exists to make digital marketing brilliantly for real estate professionals simple, with custom ads optimized for Facebook mobile and the web. Learn how easy digital marketing can be here.