• Effective Facebook ads contain both text and an image. Without both of these elements, your ads won’t get Facebook users’ attention.

By now, you’ve probably heard that real estate Facebook ads are a high-ROI alternative to other forms of online marketing. When done right, it’s true that Facebook advertising is a low-cost marketing method that delivers respectable results.

Evans Putman

When done wrong, however, it can be just as expensive and ineffective as any other poorly designed marketing campaign.

Facebook expert Evans Putman joined Pat Hiban for a podcast to help listeners maximize the effectiveness of their Facebook ads.

In this post, we explore Putman’s tips for creating real estate Facebook ads that generate clients and commissions. To hear all of Putman’s advice on Facebook advertising, listen to the podcast below.

1. Include all of the right elements

Like other marketing, Facebook advertising won’t work if it lacks certain key items. Before pushing out a Facebook ad, it’s important to ensure that it contains the elements essential for success, which include:

A headline

A good headline captures the audience’s attention and inspires them to take action. Without one, your ad will fall flat.

Post text

Building from the headline, your post text should further entice the audience to take action. Offering a solution to one of the audience’s problems is a good way to do this.

A link description

Finally, following the same theme as your headline and post text, the link description serves as your ad’s call to action.

2. Select strong images that stand out

A well-written Facebook ad won’t generate great results if it’s not used in conjunction with a strong, relevant image.

Because Facebook ads target specific groups of people, the images used in your ads should be relevant and meaningful to your targeted groups.

When targeting, for instance, an image of a family closing on their first home might be a good choice. Getting as specific as possible can boost the effectiveness of your images.

The bottom line is this: you should always think about who you’re targeting and what will capture their attention when selecting an ad image.

3. Utilize templates for real estate Facebook ads

When it comes to crafting an effective Facebook ad, starting from scratch often isn’t the best strategy.

Instead, utilize one of many real estate Facebook ads that have already been proven effective at generating clients and commissions. You can find these ads online, and attempt to recreate them, just remember to alter them accordingly for targeting purposes.

Learn more about real estate Facebook ads

To learn more about creating real estate Facebook ads that generate clients and commission dollars, listen to the complete podcast with Evans Putman. You’ll also hear why boosting posts isn’t always a good strategy, what the listing agent’s secret weapon is and more!

Pat Hiban is the author of the NYT bestselling book “6 steps to 7 figures: A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny,” the founder of online real estate sales training site Rebus University, and the host of Pat Hiban Interviews Real Estate Rockstars, an agent-to-agent real estate podcast with Hiban Digital in Baltimore, Maryland. Follow him on Instagram and Twitter.

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