Camera first is the marketing mantra for 2018. Tomorrow’s consumer expects you to be the star of your own show, and being the star of your own show isn’t about ego or fame, it’s simply about communicating in the most human way possible — eye-to-eye, screen-to-screen.
- The very best marketing tool for 2018 is authenticity. If you’re camera shy, it’s time to face your fears and embrace the inevitable.
- The only thing we can really share at scale is our own story because it’s always with us, and we know it the best. The agents with the best stories win.