If you ask an MLS exec what an MLS is, he or she will likely answer that it’s an organization dedicated to providing real estate broker participants with a platform to share listing data and facilitate the offer of cooperation and compensation. That’s not wrong. It’s a definition that the NAR and the Council of MLSs agree on. The problem is that this definition doesn’t even begin to describe what it means to be an MLS. Not even close.
Brand Story by Jay Hall