Lead conversion is critical to any sales-based business, and real estate is no exception. That’s why Zillow director of industry outreach Jay Thompson, who just recently announced he would be retiring in the summer, and realtor.com executive vice president Luke Glass shared the best tips and tools for increasing conversion rates on stage at Inman Connect New York.

Listen in to hear what the big guns have planned for your success.

Watch more sessions from ICNY 18 here.

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