Agent Connect NY 18: Delivering 7-star service in a 3-star industry

The trick 'is just to truly give a sh*t'

Guess how much money Jay O’Brien spends every year on marketing. $0.00. Yes, you read right. Rather than pouring funds into marketing campaigns to attract skeptical buyers, O’Brien invests in products and experiences that make the entire real estate transaction enjoyable for his clients.