Brian Hopper, luxury trends

A Seattle luxury broker offers 3 tips for success

Brian Hopper shares what it takes to be prosperous in high-end real estate

In this video, Melinda Goodwin sits down to chat with Managing Broker at Realogics - Sotheby’s International Realty Brian Hopper about luxury buying trends, marketing and success. Highlights Buyer trends Hopper believes that whether the transaction is conventional, cash, wire transfer of funds, seller carry or crypto, we need to be familiar with all aspects of the real estate sales transactions. Clients are experimenting and buying with crypto, “Mainly because they can,” said Hopper. That is exactly how luxury real estate works, right? Most mobile high-end buyers buy mainly because they can. So, it's imperative we know how to service our buyer’s needs. Marketing All social media marketing pieces need to be professional, with special concentration on the thumbnail image that’ll appear on prospects’ social media feeds. One exceptional image can draw a buyer into exploring the listing further. And if you ever get stuck for ideas, look at what other agents or compani...