“When you buy the leads, those are people who want a real estate agent. But when you cultivate good local content and deliver a consistent message, those people actually want you.”

It’s true that a big idea doesn’t always need a big budget, but a healthy marketing budget is an important key to success for real estate pros. Unfortunately, that budget could take a hit when sales are slow and inventory is low, so you should always have a plan in place for marketing on a lesser dime.

Kristin McFeely, a Realtor and team leader with Philly Home Girls Real Estate in Philadelphia, a real estate team with Coldwell Banker Preferred, has built a model based on outside-the-box marketing.

“Marketing doesn’t have to cost a fortune,” she said onstage at Inman Connect New York. “Remember, when you buy the leads, those are people who want a real estate agent. But when you cultivate good local content and deliver a consistent message, those people actually want you.”

Watch more sessions from ICNY 18 here.

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