One of the main benefits of shrinking and targeting your audience? A potentially more effective and clear marketing plan.

Not every brokerage needs to dominate an entire housing market to be successful. Just ask Rich Rosa, a broker-owner with Buyers Brokers Only, and Richard Silver, senior vice president of sales at Sotheby’s International Realty Canada, both of whom have found footholds in niche markets. And one of the main benefits of shrinking and targeting your audience? A potentially more effective and clear marketing plan.

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