- Brokers who subscribe to a wide variety of real estate content have the scope to guide their business and educate their agents.
Staying on top of real estate trends is crucial for brokerages working to keep their finger on the pulse of the industry. Real estate blogs remain one the industry’s most valuable sources of information, helping brokerages and their agents anticipate changes in the market and build productive habits.
Every day, thousands of industry professionals contribute content to blogs covering technology, branding, marketing and housing trends.
To help connect brokerages with the thought leaders in their community, we’ve outlined some of the best blogs the industry has to offer, in addition to the nearly-limitless resources you can find right here on Inman. Take a look, and don’t forget to bookmark those that speak to you!
For industry insights
National Association of Realtors
The National Association of Realtors blog is broken down into sections covering technology, the global real estate industry, opinion, economics and day-to-day tips for Realtors. It’s a great resource for NAR members and the general real estate community.
A great resource for the latest in home listings and pricing trends, realtor.com is perfect for staying in tune with the stories clients are interested in. Whether you’re looking to keep up with your clients or stay on top of current trends, check out its News & Insights section.
Redfin’s Real-Time blog combines market data, neighborhood demographics and advice for homebuyers and sellers. Between infographics covering top cities and statistics on current migration, Redfin’s blog reports on key industry insights.
Start with Redfin CEO Glenn Kelman’s introduction to the annual Swanepoel Trends Report and what it means for the real estate industry.
The Zillow Premier Agent Resource Center is home to templates, educational courses, events and marketing and housing trends for agents. Zillow’s Porchlight blog caters toward housing trends and DIY projects for agents and clients.
Between reading up on home improvement projects and learning the techniques for becoming a stronger agent, both blogs are worth bookmarking.
With a blog divided into categories such as “Real Estate,” “The Neighborhood,” “Research” and “Tech & Innovation,” Trulia offers the right mix of technology, opinion and trend-based articles. It’s a great place for brokerages to stay current in every real estate sector.
As experts of the moving industry, Updater’s mission is to give brokerages and agents the resources they need to keep their clients happy during the stressful moving process.
To help, it has two blogs dedicated to providing accurate and informative moving insights. Its Industry Insights blog is full of content for agents and brokers, and its Moving Tips blog is a resource agents can share with their clients.
For real estate marketers
With a mission to support the growth and development of agents and teams, Market Leader covers a wide range of topics including marketing, lead generation and nurturing, social media, training and education, and business management. Find out how it helps agents build referral-based businesses with this helpful guide.
As designers of agent and brokerage websites, Agent Image’s blog is expertly designed and full of insightful content focusing on internet marketing. Reference it for the latest in website design trends and real estate blog technology.
Looking to add a little design insight into your daily routine? Inside Intercom features practical articles on design, cultivating customer experience, product management and marketing. A great source for brokerages looking outside of the industry for practical advice.
An industry standard for marketing technology, MarTech Advisor is worth adding to your reading repertoire. Although it’s not specific to the real estate industry, its content is easy to digest and apply to your current marketing initiatives.
McKissock is an ideal source for real estate professionals looking for ideas and opinions on social media marketing, general marketing education and professional branding development. It also offers a blog section dedicated to real estate appraisal.
For keeping up with tech trends
A team dedicated to helping brokerages build their brand, 1000watt’s blog is composed of think pieces that ask brokers to view their marketing in a new light.
Managed by a team of writers and designers, this blog is perfect for brokers looking for some new perspective. Here’s an article discussing being considered a top real estate company and what it takes to contribute to the real estate community.
With over three decades of experience covering residential brokerages, the REAL Trends blog is a trusted source for the latest in industry news. This media powerhouse also produces a podcast, Lore Magazine, multiple books and a newsletter.
For a tech-minded perspective on real estate marketing and technology, check out the Drawbotics blog. It offers step-by-step guides on topics from millennial marketing to search engine optimization.
For the latest in new media
Tom Ferry’s blog
Tom Ferry, CEO of Tom Ferry International, host of the #TomFerryShow and author still finds time to host a blog. Tune into his video blog, or read his articles for insight on helping agents become their best real estate asset.
If you’re looking for a wide selection of new media resources for brokerages, BoomTown is a good place to start. It features a robust blog, educational videos, podcasts and a video series called Driven, hosted by its director of industry relations, Rivers Pearce.
Buffini & Company
Brian Buffini and his team are working hard to create content for agents and brokers on multiple platforms. Between his Brian Buffini Show podcast, video coaching and tutorials, and an upcoming tour, Buffini and his executive team find time to contribute to their team’s blog.
A platform for digital and direct marketing campaigns, QuantumDigital’s blog is home to its popular podcast, The Real Estate Dish. Each 20-minute episode features an authority from the real estate industry discussing topics like social media, real estate technology and marketing. Tune in to hear experts.
The Notorious R.O.B.
Inman contributor and real estate personality Robert Hahn is a non-stop source for sharp opinions and insights in the busy real estate space. He reminds us why it’s important to be passionate and engaged in the industry. He even hosts his own podcast.
Content developed for the real estate industry is constantly improving. There are more amazing voices contributing to the community than ever before. Their contribution is right on time as brokerages and agents search for every competitive edge.
Whether you’re just starting out in the industry and looking for a little insight or you need to update your daily reading list, these blogs are worth bookmarking.
Jenna Weinerman is the marketing director for Updater. Follow her on Twitter.