Before Facebook, we had Craigslist. Posting our ads in the real estate section and waiting for the responses to roll in was the game. For me at least, this was a cornerstone of my business in New York City at the time.
Fear mongering is not my thing. I don’t like planting the seeds of the worst case scenario either. However, in business, there has to be a window of awareness that clues you into the possibilities — whether they be good or bad.
In a recent social media interaction, I was completely alarmed at some of the ideas floating around our industry. More than any other time in history, we, as real estate agents, have to be careful about the advice we are taking.
Many of us believe that Facebook is the place to peddle our wares, not just in real estate, but in nearly every industry. We have grown accustomed to posting videos of our latest listings and watching the “likes” roll in. Although that may have worked in the past, this is not what Facebook considers a “meaningful social interaction.”