How real estate pros can survive the Facebook news feed change

The most effective sales tool is interaction — not automation
  • Facebook is changing its news feed algorithm, and if agents want to play ball, they are going to have to focus on interacting and keeping relevant, original content on the platform.

Many of us believe that Facebook is the place to peddle our wares, not just in real estate, but in nearly every industry. We have grown accustomed to posting videos of our latest listings and watching the “likes” roll in. Although that may have worked in the past, this is not what Facebook considers a “meaningful social interaction.”