How to survive a market downturn as a real estate agent

We don’t have to live in fear, but we do need to be ready
  • If you have gone wide, have cash on hand and are focused on service, you stand a greater chance of being a survivor of our industry. 

Big plans for business in 2018?
Give yourself the tools to own the new year at Connect SF, July 17-20, 2018

Fear mongering is not my thing. I don’t like planting the seeds of the worst case scenario either. However, in business, there has to be a window of awareness that clues you into the possibilities -- whether they be good or bad. I was in a conversation with a few real estate colleagues, and we were discussing our experiences between 2007 through today. If you have been in this business that long, you know that there were some difficult times for most people when it came to real estate. If that doesn’t mean much to you, it was a financial apocalypse. As new real estate agents flock to the industry and older agents grow distant from the bad times, it is important for us to remember the survival skills in down markets.  I don’t think it's a question of if the market drops -- it's a question of when and how far. Sharing our stories, these were three key elements we uncovered to surviving down times.  Diversify When things get bad, you have to fight for every client. Y...