Global Insights: Crossing the Rubicon (portals vs. agents)

There is movement from real estate portals towards getting directly involved in the transaction, putting them in direct competition with real estate agents

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I admit it: I’ve wanted to use the phrase “Crossing the Rubicon” in an update for a while now. Conveniently, real-world events have now aligned to give me that chance. In this instance, the point of no return is real estate portals directly competing with real estate agents. Moves are being made.