Redfin wants to change listing displays across the industry

The hi-tech brokerage thinks NAR should require websites to display a specific type of link back to brokers, changing how Zillow and realtor.com work

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High-tech brokerage Redfin thinks there’s a problem with the way many real estate listings are displayed online, and it has a proposed fix that it wants the board of NAR to adopt in November at its bi-annual conference. The change is a small but significant data standardization effort that would sweepingly impact the information that Americans see when looking up homes online.