What’s in a name? Probably ‘home’ if it’s a real estate software product

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When it comes to naming a real estate software company, it turns out using the word “home” isn’t all that original. It also doesn’t guarantee success because, as Juliet Montague (that’s Shakespeare) reminded us, “What’s in a name?”

In the more than 500 columns written in this space, the word “home” is used in more software product marketing than any other, including “house” and “agent.”

Here’s the rundown:

1. HomeActions
   Reviewed June 3, 2015: A real estate newsletter engine and content provider.
2. Homeadnet
   Reviewed Oct. 27, 2017: Real estate websites and social media marketing.
3. HomeAhead Wishlist
   Reviewed Oct. 26, 2015: App that allows buyers to share listings with agents and friends; company now specializes in tracking off-market properties.
4. HomeASAP
   Reviewed March 3, 2017: App for finding and managing leads and networking with other agents.
5. Homebloq
   Reviewed June 16, 2018: Currently in beta, helps agents and buyers share listings outside of portal sites.
6. HomeBuzz
   Reviewed Dec. 2, 2015: App that provides agents a platform to review local listings and interact with consumers. Website no longer active.
7. HomeFlik
   Reviewed May 22, 2017: A simple app for creating listing videos.
8. HomeHawk
   Reviewed April 14, 2017: A Facebook Messenger bot for real estate search.
9. HomeJunction
   Reviewed April 16, 2018: Listing Leader, by Home Junction, is a comprehensive marketing platform for real estate agents.
10. HomeKeepr
    Reviewed Aug. 3, 2016: App for management of home systems and maintenance.
11. HomePrezzo
    Reviewed April 3, 2015: Product has since been updated, now focusing on video marketing for listings.
12. Home Savi
    Reviewed June 28, 2017: Agentless consumer homebuying platform.
13. Homeselfe RE
    Reviewed March 6, 2017: Home energy analysis app that allows agents to brand an array of reports and energy usage profiles.
14. Homesnap Pro
    Reviwed March 12, 2015: Mobile platform for real estate business management.
15. HomesUSA.com
    Reviewed Feb. 6, 2017: Platform for real estate agents to publish and manage builder inventory to the MLS.
16. HomeTrackr
    Reviewed Oct. 7, 2016: Home history reporting and marketing tool.
17. HomeView
    Reviewed March 9, 2016: An image-based home management app.
18. HomeViu
    Reviewed Feb. 2, 2016: App that helps agents create and share property video with other agents and customers. Website no longer active.
19. HomeZada
    Reviewed March 27, 2015: Suite of apps for managing multiple facets of the home.

There you have it, all of the software tools we’ve reviewed that have “home” in their name. Some of the products have been significantly updated (HomePrezzo, HomeAhead, HomeZada), some are now very popular (HomeSnap) and some appear to no longer be with us (HomeViu, HomeBuzz).

Have we missed any?

Have a technology product you would like to discuss? Email Craig Rowe