Online home goods retailer announced plans to invest in the real estate industry with two new platforms later this year.

Online home goods retailer on Monday announced plans to invest in the real estate industry with a property management platform and search portal later this year.

Houserie, which provides organizational tools for landlords and those who manage various properties, launched on Monday as part of the brand. The company also will launch O Real Estate, a consumer-facing property search portal, later this year, executives said.

“We’re always finding ways to use our technology to help customers find just what they want for their homes,” Seth Moore, senior vice president of strategy, said in a prepared statement. “Adding real estate to the mix was a natural fit for our brand.”

Created in 2013 and purchased by in February, Houserie provides services such as tenant screening, payment management and landlord-tenant communication. Landlords will also be able to use it to keep track of residents’ identity, credit and eviction history.

Later this year,, a 20-year-old home goods retailer headquartered near Salt Lake City, expects to launch a site O Real Estate as a rental and home sales online search portal.

While details for the home search portal were scarce, O Real Estate is part of’s wider efforts to create a platform in which customers can find, rent and furnish in one place.

“Although Houserie is the first phase of O Real Estate, we look forward to providing a best-in-class site experience for customers throughout the other phases of Overstock’s entry into real estate,” Moore told Inman.

Email Veronika Bondarenko

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Time is running out to secure your Connect Now tickets at the lowest price. Don't miss out on a chance to grow yourself and your business.Learn More×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription