Sarita Dua, principal broker at Keller Williams Realty Professionals, shared the top five areas to focus on when choosing a CRM vendor.

Sarita Dua, principal broker at Keller Williams Realty Professionals, took the stage at Inman Connect San Francisco to share the top five areas to focus on when choosing a customer relationship management (CRM) vendor.

In her session, titled “5 tech tips in 5 minutes: CRM,” Dua recommended asking potential CRMs to elaborate on their proficiency in those five areas; doing so will leave you well on your way to building an amazing relationship-based business.

Watch more sessions from ICSF 18 here.

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