Sarita Dua, principal broker at Keller Williams Realty Professionals, took the stage at Inman Connect San Francisco to share the top five areas to focus on when choosing a customer relationship management (CRM) vendor.
In her session, titled “5 tech tips in 5 minutes: CRM,” Dua recommended asking potential CRMs to elaborate on their proficiency in those five areas; doing so will leave you well on your way to building an amazing relationship-based business.
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