WATCH: How to build a brand identity when no one knows your name

Homecity Real Estate's Keith Dunham and Tru Realty's Sarah Kirsch Richardson take the stage at Indie Broker Summit

Keith Dunham of Homecity Real Estate and Sarah Kirsch Richardson of Tru Realty explain how to build a brand on a budget, how to transfer a personal brand to an entity and how to expand that brand geographically.