This January the real estate industry will come together at Inman Connect New York to embrace change, focus their efforts, and execute as never before. Not got your ticket yet? Buy it here, and don’t forget that Select members get a $100 discount. Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.
The real estate industry is going through a period of unprecedented, historic change. Legacy brands are colliding with new tech-driven ways of serving the customer, and confusion and capital is everywhere. After ten years developing great public-facing search tools, those who’ve made their fortunes gathering up online eyeballs are now looking to disrupt the transaction itself, and making progress fast. Wall Street is in love with real estate as a fertile space of investment and growth.
New markets and ways of doing business are emerging faster than ever, and gone is the time for talk. New ways of transacting that actively change the role of the agent and brokerage system are no longer science fiction, they’re here today.
With these changes comes lots of opportunity if you embrace change, execute and focus.
That is exactly what you will learn at Inman Connect New York (January 29 – February 1 2019) at the Marriott Marquis hotel in Times Square, where you’ll get answers on how to:
- Understand and remain competitive with emerging new business and technology models
- Speed up the transaction yourself and not wait for others to do it for you
- Work with Instant Offers and not wait for OpenDoor to come to your market
- Put artificial intelligence to work in your business
- Create a competitive brand and culture to match
OpenDoor, Purple Bricks, and Zillow are leading the charge into the iBuyer space. Compass and Redfin continue to innovate on user experience and scoop up market share. Larger brands such as Keller Williams, Realogy and Re/Max are being forced to re-think existing models. Indie brands and smaller brokerages are innovating faster than ever. They all feel the clock ticking.
Change is no longer coming. It’s here, and it’s time to embrace it. It’s time to embrace what’s working, and stop what’s not. It’s time to embrace conflicting points of view, the user’s needs, and to eliminate their pain points. As Robert Reffkin says, “it’s not a question of when, it’s a question of who.”
But you can’t embrace it all. You must focus. Focus on determining what you do best, and doubling down on your unique value proposition as an agent in a world where electronic, paperless, agent-less communication is growing. Have a laser-like focus on the user, and the use of technology to make their lives easier than ever. And most importantly, a focus that brings clarity to how you spend the finite amount of time you have each day.
And of course, none of this happens without exceptional execution. The huge influx of capital into the real estate industry is causing younger companies looking to eliminate user pain points in the process to execute faster than ever, and expand in unprecedented, exciting ways. The speed at which a large company like Zillow is moving in reaction to the iBuyer movement has been incredible this year alone, especially when contrasted with similar sized brokerages, who often seem reactionary and slow-moving in comparison.
NOW is the time to embrace that change, focus on the user, and execute as never before. And Inman Connect New York is where you’ll learn those insights, build those connections, and get that inspiration to kickstart an incredible 2019.
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