If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web.
Searching online for homes has become such a big part of house hunting. In fact, according to the National Association of Realtors’ Real Estate in a Digital Age 2017 Report, 99 percent of millennials, 89 percent of older baby boomers and 77 percent of the silent generation searched online websites for homes.
As a real estate agent, it’s critical to keep marketing fresh and pique potential buyers’ interest. After all, you want to entice them enough to check out the home in person.
If you are in need of a reboot for your property marketing, look no further. These eight gorgeous property websites have all the inspiration you need to elevate your next listing on the web.
1. Urban property site that packs a punch
We are starting this list off with a bang and featuring one of our cutting-edge favorites.
Enter liveatspark.com. This completely fresh head-turner not only packs a punch with modern graphics and fonts, but also presents a finely tuned brand image thanks to the folks at Oz Architecture, a company responsible for the marketing and designing of this forward-thinking development.
The website is one of the most creative on our list and provides website inspo for days. Enjoy, and don’t forget to take notes.
2. Larger than life design grabs UHNW clientele
The website for Sandcastle Bridgehampton is not a standalone property site, but we think it deserves a spot on our list. The website is gorgeous — there’s no denying it. But it’s the photo quality that really makes it shine.
The real estate marketing gurus at Bespoke Marketing set out to innovate and change the ways in which properties are represented by focusing on experiences. Scroll through a few of their listings, and you’ll see exactly what they mean.
3. Immersive photography feels very boots-on-the-ground
When your entire property hinges on a distinct lifestyle, it’s important to represent that portion of the market with pristine photography and language that captures the essence of what it’s like to live there.
That’s exactly how Snake River Sporting Club gets the job done. With vibrant photography and a wealth of concise lifestyle quips, this high-end sporting club site is nothing short of real estate perfection.
4. Rustic romance on full display
When a property’s tagline is “Own a piece of Texas ranching history. Share it with the world,” you know it’s going to be good.
I helped write the copy for Wildcatter Ranch, best known as the resort ranch on the Texas range, but the streamlined website design is all thanks to the marketing folks at Briggs Freeman Sotheby’s International Realty; the group is also responsible for No. 5 on this list. See if you can spot the differences.
5. Classic, tailored and timeless is all this icon needs
You know the adage “a picture is worth a thousand words”? Well, it rings true when marketing a luxury estate like this Dallas beauty featured at 10210straitlane.com.
When comparing it to No. 4 on our list, it’s easy to pinpoint similarities in style, but the subtle differences in theme, fonts and language demonstrate what it takes to market luxury listings from vastly different lifestyle segments.
6. Vibrant and streamlined for Vail Valley dream
When looking for a mountain retreat, most buyers want all the details at their fingertips. This streamlined website for 1109 Vail Valley is the perfect example of a site that not only showcases great imagery, but organizes the pages in a way so buyers can quickly get to the details they desire.
From the photos and video tour, to the crisp floor plan and property brochure, this site gives you everything you need in an easy-to-navigate package that takes the guesswork out of shopping a property. It’s all right there for the buyer to pour over.
7. Island vibes plus engaging design equal standout property site
At Timbers Kiawah Ocean Club & Residences, everything is done first-class, including its website. The easy scroll-through design makes it effortless to manage from an end-user standpoint, while the photography, catchy tag lines and content boxes draw in prospective buyers minute after focused minute. Clearly a winning combination.
8. An oldie but a goodie at One57
At the epicenter of Manhattan sits the residences at One57 — a building that’s been around for a while but whose marketing continues to evolve.
We love the ingenious website with its intoxicating use of video, interactive layouts and masterful design. Definitely a website to put on your list. One look and you’ll already find yourself dreaming of New York City’s luxury lifestyle.
Make the most of your property’s website design by taking a cue from this masterclass of property website design. The longer you keep a person intrigued by your website, the greater the chance it will incite action — whether that’s a request for info, a like on your social pages, or best case scenario, the always pleasant call for a private showing.
Amy Puchaty is the owner and principal writer at Amy Puchaty Communicationsin Boulder, Colorado. Follow her on Facebook or Twitter.
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