While most people will be eating pie and exchanging gifts with family, some real estate agents will be hard at work, helping many zealous buyers who hope to get an edge on their competition by placing an offer while everyone else is celebrating.

While most of the world will be eating pie and exchanging gifts during the holidays, many Realtors will be hard at work — as we reported earlier, many zealous buyers hope to get an edge on their competition by placing an offer while everyone else is celebrating.

Louisa Gillen

But selling a house during the holidays comes with its own set of challenges — homeowners are busy, tired from overeating and often want to spend time with family instead of inviting strangers into their homes for showings. Still, taking a home off the market to ‘wait out’ the holiday period is a monumental mistake. Instead, Realtors should just be prepared to work odd hours and have open houses at times that fit the client.

“With the holidays upon us, the kids maybe home from school or the client maybe hosting parties and/or family and friends, and the last thing they want to stress about is getting the apartment show ready and everyone out of the house,” Louisa Gillen, principal broker and co-founder of The SIMPLE Real Estate Co., told Inman.

It’s also important to keep clients’ different faiths and days of celebration in mind — most homebuyers may be celebrating Christmas, but some may be busy during Hanukkah or free in December because they celebrate Ramadan. Learning your clients’ religious customs and celebrations is more than just a matter of politeness — by knowing when your clients are free, you’ll be able to schedule open houses for maximum viewing potential.

(Pro-tip: many people go for leisurely strolls around the neighborhood in the week between Christmas and New Year’s.)

Kelly Kozlowki

“We as agents should be especially sensitive to our clients need for time and privacy during the holidays by carefully managing their showing calendar to meet their needs while also stressing the importance of getting people into the home to meet their real estate goals and timeline,” Live Urban Real Estate brokers Kelly Kozlowski and Susan Adams told Inman. “Although this is walking a fine line, a happy balance is attainable with the right client education and guidance.”

And finally, just give everything more time — during the holidays things close earlier and people will generally have less time to lose. By planning showings in advance and being flexible with clients’ schedules, you’ll be able to reach the special clients while also leaving plenty of time to sit around the fire with some eggnog.

“Calling an hour before you want to view a house is not going to cut it during the holidays,” Bill Gassett, an agent at RE/MAX Executive Realty told Inman. “By showing courtesy you’ll increase the odds your clients will be able to get into the homes they want to view.”

Email Veronika Bondarenko

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription