Hunt Real Estate ERA, which has 1,300 agents across New York, Massachusetts, and Arizona, on Tuesday announced a partnership with Clearview Social, a social media strategy firm that provides businesses and their teams with a “one-click” platform for curating and sharing content.
“We built this product originally for busy lawyers who just didn’t have time to post firm content to their social media accounts,” said Clearview founder and CEO Adrian Dayton in a press release. “We shouldn’t have been surprised, but turns out there are a lot of companies and professionals with a similar challenge, they just don’t have time for marketing.”
“Since then we’ve expanded to many different industries and have learned that the number one indicator of success with social media is having a clear content marketing strategy in place,” he added while noting Clearview also works with brokerages Cushman Wakefield and Zephyr.
“Clearview simplifies social media for our sales professionals,” said Hunt marketing director Dan Mirsky in a statement. “Due to the busy nature of our industry, our agents do not always have the time to dedicate to social media.”
To get started, supervisors must upload their team’s email addresses and create a queue of curated content that includes articles written by the company or about the company. Team members will then receive emails on the Clearview platform, reminding them to share the content with their Facebook, LinkedIn or Twitter profiles.
With one click, team members are able to schedule and send the content using PeakTime, Clearview’s artificial intelligence tool that determines when posts will receive the most engagement.
Lastly, users will have access to in-depth analytics and lead generation tools that track website conversions from social media posts on an employee-by-employee basis, and that gather the names and emails of individuals who click on social shares via an integration with email marketing software such as Mailchimp or Constant Contact.
Clearview’s platform also tracks IP addresses and can often provide the names of companies whose employees click on your company’s content.
Mirsky says Hunt Real Estate ERA provides social media training to its agents, but agents said often said they didn’t have the time to maintain a consistent posting schedule.
“The main feedback we receive from our sales professionals is that they want to be more active on social media, but they don’t have the time or ability to create their own content and/or keep up with a consistent posting strategy,” he told Inman.
“Many come out of our social media training classes ready to take it on, but as soon as they get busy with their real estate business, their social strategy often falls by the wayside.”
Since rolling out the platform last week, Mirsky says 30 percent of agents have created a profile and 150 have begun using it to post more than 700 pieces of content.
“In just the first week alone, our agents shared over 700 articles, which resulted in an Earned Media Value [an estimate of what they would’ve had to pay for the same reach] of nearly $3,000,” he said.
“As we continue on with our rollout and begin incorporating Clearview into our training classes, these numbers will only continue to increase.”