Brokerage CEO takes a swing at tech disrupters

Fostering ongoing relationships with clients is the key to surviving in real estate, says Northrop Realty head

Instead of succumbing to the lure of the latest shiny object, real estate agents should focus their efforts on staying in touch with their clients, leading their teams and generally building a meaningful community, said Creig Northrop, CEO and president of Northrop Realty.