Better Homes and Gardens Real Estate Rand Realty’s Joe Rand outlines seven things agents need to stop doing immediately to differentiate themselves onstage at Inman Connect New York.

“We are no longer the gatekeepers of information for the sellers,” said Joseph Rand, managing partner and general counsel of Better Homes and Gardens Real Estate Rand Realty. “The problem is there are too many agents who haven’t really internalized that yet.”

Rand believes agents can differentiate themselves by expanding their notions of what consumers need, thinking smartly about how to meet their needs and executing with precision. He outlined seven things agents need to stop doing immediately to accomplish those objectives onstage at Inman Connect New York.

Watch the full conversation above on Inman Select.

Email Inman

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Connect Now starts tomorrow! Don't miss out.Reserve your seat today.×
Connect Now starts tomorrow! Don't miss out.Reserve your seat today.×