“We are no longer the gatekeepers of information for the sellers,” said Joseph Rand, managing partner and general counsel of Better Homes and Gardens Real Estate Rand Realty. “The problem is there are too many agents who haven’t really internalized that yet.”
Rand believes agents can differentiate themselves by expanding their notions of what consumers need, thinking smartly about how to meet their needs and executing with precision. He outlined seven things agents need to stop doing immediately to accomplish those objectives onstage at Inman Connect New York.
Watch the full conversation above on Inman Select.