Online, traditional, capped-fee models — brokerages come in a variety of types these days with varying pros and cons for agents. Listen in as these ICNY panelists spell out the advantages of their particular flavor of brokerage.
Glenn Phillips, CEO of Lake Homes Realty, said his brokerage is a full member of more than 100 MLSs in 24 states, and without brick-and-mortar.
President and CEO of Ascent Real Estate, Inc., Penny Nathan, said her brokerage hires agents as employees who work as assistants for its “CEO agents,” and the strategy, on average, has boosted the exec agents’ productivity by 30 percent.
“Staying agent-centric, staying agent-focused, I think, is really the key. Give them the tools that they need, stay high-touch,” said Paul Aslanian, director of business development with BloomTree Realty, which competes in Arizona against what he calls “commission-only shops,” aka flat-fee models.
“If you’ll focus on their bottom line, it’ll impact your bottom line, and that’s really been, I think, our secret sauce.”
In this Inman Connect New York panel, led by Better Homes and Gardens Real Estate CEO, Sherry Chris, you can learn more about their models as well as that of Better Homes and Gardens Real Estate Big Hill from its president Jeff Owens by watching the full video above on Inman Select.