What’s the ROI on a tweet or Facebook post? Zero, unless you’re posting on that platform every single day. To find out how to do that right and avoid content creation fatigue, watch Gil Media Co.’s CEO Carlos Gil onstage at Inman Connect New York.

Only about 1 percent of your friends on Facebook are seeing what you post. Your brand is in a digital ocean, aka all the noise out there that’s preventing your content from being seen.

What’s the ROI on a tweet or Facebook post? Zero, unless you’re posting on that platform every single day. Gil Media Co.’s CEO Carlos Gil says that real estate agents need to get in the habit of posting three times every single day.

To find out how to do that and avoid content creation fatigue, watch Gil onstage at Inman Connect New York.

Watch the full conversation above on Inman Select.

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