Better Homes and Gardens Real Estate announced Tuesday it will begin offering its affiliated brokerages access to Sisu, a talent acquisition and performance tracking tool.

Better Homes and Gardens Real Estate (BHGRE), a franchisor subsidiary of Realogy, announced Tuesday it will begin offering its affiliated brokerages access to Sisu, a talent acquisition and performance tracking tool.

Sisu was one of 10 startups to compete at Realogy’s sixth annual FWD Innovation Summit, where leaders from the company’s portfolio of brands – including BHGRE — got a first-hand look at pitches from tech startups.

“With this announcement, [BHGRE] is not only delivering on our promise to make our affiliated companies more competitive in the talent attraction arena, we are bringing the advantage of world-class, data-driven intelligence to the effort through Sisu,” BHGRE Chief Operating Officer Rich DeNicola said in a statement. “Every broker, manager and talent attraction lead in our global network can look forward to a smarter, more streamlined approach to recruiting, the driving force of our real estate business.”

Through the partnership, BHGRE’s approximately 120 brokerages and more than 360 offices will have access to Sisu at no additional cost. BHGRE is paying for it and providing it to all franchisees.

Sisu empowers brokerages to make recruitment decisions and deploy capital resources based on data and analytics. Within the platform, brokerages can encourage competition among recruiters and help them meet their goals by creating leaderboards or sending push notifications about deadlines.

Brokerages could theoretically create a scenario where each recruiting conversation is worth 100 points, each appointment worth 200, and each new recruit worth 1,000. Using Sisu, recruiters could see the leaderboard and the brokerages could offer incentives to point leaders.

The platform will also give brokers access to real-time data and performance stats on individual agents like appointment and conversion ratios. In turn, a broker will know where to deploy education resources and time to specific agents to better retain talent.

“The innovative Sisu platform and the many benefits it provides is something we couldn’t get on our own and serves as another example of the power of our affiliation with [BHGRE],” said Mark McDonough, president of Better Homes and Gardens Real Estate Winans in Dallas. “It will transform the way we set our talent attraction strategy and cascade it through our company.

“The intelligence, real-time data, tracking and analytics give me confidence in our recruiting plan, which allows me to focus on bringing the right people into our company,” McDonough added. “The fact that this is at no additional cost underscores the brand’s commitment to the profitability of my organization.”

In an era of high competition for talent among real estate brokerages, Realogy has used technology to try and gain an edge on their competition.

Last month, Realogy CEO Ryan Schneider revealed that his company had built a machine-learning algorithm that matches characteristics of agents unaffiliated with the brand in an effort to pinpoint recruiting efforts.

Email Patrick Kearns

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription